Chinese Retails Await Single Best Shopping Day

Get ready, set, shop! Chinese consumers are gearing up for the country’s biggest online shopping bonanza of the year.

The holiday — set for Tuesday — is called “Singles Day,” and started as a way to celebrate single people. It’s now morphed into a multi-billion dollar e-shopping frenzy that attracts buyers both single and paired.

Last year, total online sales in China hit $8 billion on Singles Day, more than double the combined $3 billion sold in the U.S. for Black Friday and Cyber Monday, according to the Boston Consulting Group.
The stage is set for another sales record this year.
The idea of “Singles Day” began as a cheeky antidote to Valentine’s Day, and falls on Nov. 11, or 11/11, which represents four single people. On the day, it’s common to exchange gifts and eat fried dough strips — kind of like a churro — because they look like the number “1.”
Related: The ultimate guide to shopping on Thanksgiving

Chinese tech giant Alibaba moved to capitalize on the shopping fervor starting in 2009, when it began offering special discounts to lure in more customers.
Since then, the company has brought in staggering sales every year, clocking in at $5.7 billion in 2013.

Alibaba offers deals on everything — food, apparel, electronics, home appliances, cosmetics and more. Last year, a 13-carat diamond was sold for nearly $4 million.

via CNN

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Alfonso Esparza

Alfonso Esparza

Senior Currency Analyst at Market Pulse
Alfonso Esparza specializes in macro forex strategies for North American and major currency pairs. Upon joining OANDA in 2007, Alfonso Esparza established the MarketPulseFX blog and he has since written extensively about central banks and global economic and political trends. Alfonso has also worked as a professional currency
trader focused on North America and emerging markets. He has been published by The MarketWatch, Reuters, the Wall Street Journal and The Globe and Mail, and he also appears regularly as a guest commentator on networks including Bloomberg and BNN. He holds a finance degree from the Monterrey Institute of Technology and Higher Education (ITESM) and an MBA with a specialization on financial engineering and marketing from the University of Toronto.
Alfonso Esparza