British retailers’ websites, and to a lesser extent their stores, were awash with discounted goods on Friday as shoppers chased “Black Friday” deals in a spending spree that is expected to top last year’s record level.
Shoppers were looking for bargains ahead of an expected rise in prices in 2017 as a weaker pound starts to push up the cost of imports, putting household finances under pressure.
Last year marked a change in the nature of the U.S.-imported event. It generated record revenue but was unexpectedly subdued in terms of store-based sales, with shoppers put off by bad weather and memories of chaos and scuffles in 2014. This year, shoppers are expected to focus even more on online offers.
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