At Sharps Pixley, a gold showroom in London’s smart Mayfair district, demand for bullion bars and coins is rising, with men and women of all ages buying up the safe-haven metal in case of a British exit from the European Union.
Shoppers can walk out of the sleek St James’s Street showroom carrying their gold investments, or leave them in the rows of safety deposit boxes that line the walls.
Sales have picked up since the latest polls suggested that the ‘leave’ campaign is gaining support, with online polls by ICM and YouGov showing at the weekend it had taken a 4-5 percentage point lead ahead of the June 23 referendum.
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