Even the Most Optimistic Consumers Affected

Consumers in Southeast Asia remain the most upbeat globally, but external and domestic fears may be dampening their optimism, according to a new survey by Nielsen.

Home to more than 600 million consumers, the region scored 112 on Nielsen’s second-quarter consumer confidence index published on Monday, outperforming the global consumer confidence reading of 96.

Among the top-10 most bullish countries, the Philippines, Indonesia, Thailand and Vietnam were ranked second, third, fifth and tenth, respectively, in the quarterly survey, which measures perceptions of local job prospects, personal finances and immediate spending intentions, among more than 30,000 respondents in 60 countries.


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