British shop prices fell by the smallest amount in seven months in March, but continued their slide as retailers cut prices to attract customers.
The British Retail Consortium said shop prices eased by 1.7 percent year-on-year in March, the smallest fall since August 2015, slowing from a 2.0 percent drop in February.
The decline in non-food prices slowed in March, easing an annual 2.6 percent last month from a 3.0 percent decrease in February. Food prices declined 0.4 percent year-on-year for the second straight month.
The fall in overall shop prices was “a result of continuing intense competition and retailers ongoing investment in price,” said BRC chief executive Helen Dickinson.