For nearly an hour on Thursday afternoon it was all going so well.
The European Central Bank (ECB) announced a better-than-expected range of stimulus measures aimed at rescuing a fragile recovery in the region and pumping inflation back up to desired levels. Asset markets cheered the news, with financial stocks leading the charge higher as the euro slipped lower on the anticipation of extra liquidity.
But the rally faded in the same amount of time that it took to start. The pan-European Stoxx 600 index finished the day 1.7 percent lower after being up over 2 percent at one stage in the afternoon.
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