An Indian Summer Causing an Economic Chill

For the second time this year we have mild deflation – or prices falling at an annual rate of 0.1%.

Does this mean the risk has increased of pernicious deflation – or endemic price falls that would dissuade us from spending and investing today, in the hope of picking up bargains tomorrow?

Are we on the brink of much lower growth, lower wage rises and an increase in the real (or inflation-adjusted) burden of the country’s huge debts?

Certainly it would be foolish to discount this risk as nugatory, but also to overstate it.

The new trend that matters, the main contributor to inflation going from zero (or “noflation”) to negative, is that clothing and shoe prices rose at their slowest rate between August and September since 2008.

To be clear, clothing prices are not falling. But a pronounced slowdown in their rate of growth – from 4% to 2.8% – failed to offset the deflation we’ve experienced for some time in food and energy.

So could this softness in the clothing market be suggestive of a disturbing weakening in the economy – at a time when much of the rest of the world, especially China and the emerging economies, are experiencing marked slowdowns?

Well I have talked to major clothing retailers this morning and they largely blame this erosion in their pricing power on our Indian summer.

When you can go outside in a T-shirt, as was possible in London this morning, people aren’t buying winter coats or jumpers.

But there are other signs that growth may be moving down a gear: unemployment has stopped falling; surveys of service companies and manufacturers suggest the last three months of the year may see a gentle reduction in the rate of expansion.

None of this means the recovery is over.

The return to mild deflation is probably not the canary in the coalmine, squeaking “recession now”.
But it does tell us that growth remains fragile.

And it also suggests that although the governor of the Bank of England may be right that the decision on whether to end the era of almost-zero interest rates may come into sharper focus at the end of the year, he and his colleagues are likely to delay that first rise in the cost of money for some months yet.


This article is for general information purposes only. It is not investment advice or a solution to buy or sell securities. Opinions are the authors; not necessarily that of OANDA Corporation or any of its affiliates, subsidiaries, officers or directors. Leveraged trading is high risk and not suitable for all. You could lose all of your deposited funds.

Craig Erlam

Craig Erlam

Senior Market Analyst, UK & EMEA at OANDA
Based in London, Craig Erlam joined OANDA in 2015 as a market analyst. With many years of experience as a financial market analyst and trader, he focuses on both fundamental and technical analysis while producing macroeconomic commentary. His views have been published in the Financial Times, Reuters, The Telegraph and the International Business Times, and he also appears as a regular guest commentator on the BBC, Bloomberg TV, FOX Business and SKY News. Craig holds a full membership to the Society of Technical Analysts and is recognised as a Certified Financial Technician by the International Federation of Technical Analysts.
Craig Erlam